Wednesday, January 5, 2011

designing a company look~ (LOGOS)

January 5th, 2011

So the new year is starting out great! I completed a logo and almost 3 new t-shirt designes for the Fresh new company called PAINTED SURFACE~

I was looking back at emails with this company and found the first one in which they explained the company concept to me....

Painted Surface's vision is that "you [customer]&[Designer] are the canvas."  The designs I am asking graphic designers to create are edgy, modern, and extremely abstract so that each person who looks at a Painted Surface T-Shirt sees something different and ultimately, unique.  I have found that by partnering with graphic designers and artists from all over the country, rather than hiring a select few, it has enabled Painted Surface to achieve the goal of a wide range of creativity.  All that I ask is that the artwork should have an organic and earthy influence, yet maintain a streamline feel (Painted Surface will be a brand that people will want to wear out for a "night on the town.")  "Sound blasting out of your chest, a forest within a city," are just two examples.  Simple, non-cluttered designs express more than extremely busy designs.  The target market: ages 18-27, individuals who seek to express themselves through the clothing they wear.. . . . . . . 

I am so excited to see the t-shirts this spring when they start the printing selling process!

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